Determining your practice value is the first step when you want to strategically grow, hand over or sell your orthodontic practice. Many practice owners know their monthly revenue but have no clear picture of what their practice as a whole is worth on the market. This is exactly where a thorough practice valuation comes in, taking both tangible and intangible factors equally into account.
The practice value consists of the tangible asset value (equipment, furnishings, technology) and the intangible value (goodwill). Goodwill includes your patient base, your reputation, established processes and the qualifications of your team. Especially in orthodontics, where treatments run over 2 to 3 years, a stable patient base with ongoing contracts is a significant value driver.
Whether you want to hand over your practice or simply understand where you stand, a professional valuation provides clarity and confidence in negotiations. It also shows you which levers you can pull to systematically increase your practice value.
Practice Valuation with the LEAN ORTHODONTICS Approach
The practice valuation based on the LEAN ORTHODONTICS® method goes beyond traditional valuation approaches. While income-based and asset-based methods only capture financial metrics, the LEAN approach also factors in the efficiency of your practice processes, the level of digitalization and the scalability of your business model. These factors play a decisive role in how attractive your practice is to potential buyers or successors.
In our coaching, we analyze your practice management, your treatment workflows and your financial KPIs together. Revenue per treatment chair, capacity utilization, staff ratio and patient satisfaction all feed into the practice value calculation. This creates a realistic picture that reveals concrete areas for action.
With over 20 years of clinical and training experience and his own practice group Orthodentix®, Dr. Martin Baxmann knows which factors truly move the needle on practice value in orthodontics. Theory alone is not enough. It takes someone who works on the practice every day, not just in it.
Digitalization and Processes as Value Drivers
Digital workflows and standardized processes do not just improve your daily efficiency. They also measurably increase your practice value. A well-organized practice with digital documentation, automated recall systems and clearly defined workflows is far more attractive to successors than a practice where all knowledge lives solely in the owner's head.
Potential buyers primarily assess how smoothly operations can continue without the current owner. Digital treatment planning, 3D diagnostics and systematic appointment management signal that your practice is future-proof. These factors directly translate into higher goodwill.
In the LEAN ORTHODONTICS® coaching, we identify together which processes have the greatest impact on your practice value. You learn which investments are worthwhile and which optimizations offer the biggest leverage before you sell or hand over your practice.
Increase Your Practice Value Through Targeted Optimization
Increasing your practice value is not a project of weeks but a strategic process over months. The good news is that many of the most effective measures simultaneously improve your day-to-day operations. Streamlining workflows, developing your team and strengthening patient retention all automatically contribute to a higher practice value.
Concrete levers to increase the value of your orthodontic practice include reducing staff turnover, increasing case acceptance rates and optimizing your liquidity planning. Professional review management and an active online presence also contribute to your intangible practice value. The better your practice is documented and structured, the higher the valuation.
Ideally, plan the value increase 3 to 5 years before a planned handover or sale. This allows enough time to implement sustainable changes and make their impact visible in the numbers.
LEAN ORTHODONTICS as a System for Increasing Your Practice Value
The success practice system by Dr. Martin Baxmann combines clinical excellence with confident practice management and creates the foundation for a sustainably high practice value. In the 1:1 coaching, we work on all eight pillars of your practice, from treatment quality and processes to digitalization, marketing and team leadership. The result is a practice that not only runs profitably but is also maximally attractive to successors.
More than 1,864 international course participants have already optimized their practice with LEAN ORTHODONTICS®. The principle is clear: radically focus, systematically implement and stay committed. In the personal coaching, we accompany you every two weeks via Zoom, plus VIP WhatsApp support for questions between calls.
Schedule your free planning consultation now and find out where your practice value stands today and what potential your practice holds. Together, we will develop your individual roadmap to increase your practice value.
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