Choosing the right location for your practice is crucial to the success of your orthodontic practice. At Leanorthodontics, we understand that well-thought-out orthodontic location planning goes far beyond simply finding a property. You need a strategic approach that takes demographic analyses, competitive situations and patient accessibility into account. Our many years of experience show that orthodontists often underestimate how complex a sound location analysis is. The first few months after opening a practice are decisive for long-term economic success. With our systematic approach, you can professionally navigate this crucial phase and avoid costly mistakes that are difficult to correct later on.
Orthodontic location planning with a focus on your target group
Your target group analysis forms the foundation of every successful orthodontic location planning. We work with you to analyse the demographic structures of your catchment area and identify areas with a high concentration of families with children of orthodontic treatment age. We take into account not only current population data, but also development forecasts and new construction areas.
The purchasing power and educational structure of your potential patients play a decisive role in the choice of location. Families with higher education and corresponding financial resources invest more consciously in orthodontic treatment. At the same time, you should consider accessibility by public transport and parking facilities, as parents regularly accompany their children to appointments.
Our location analyses clearly show that orthodontists in well-chosen catchment areas gain up to 40% more new patients than colleagues in unfavourably located practices. These figures underline the importance of a target group-oriented approach to location planning.
Reach your patients through smart location selection for your new practice
Well-thought-out orthodontic location planning takes into account the everyday movement patterns of your target group. Parents prefer practice locations that can be seamlessly integrated into their daily routines. Locations near schools, shopping centres or on the way between residential areas and workplaces offer clear advantages.
Digital accessibility is just as important today as physical location. Patients are increasingly searching for orthodontic practices online using local search terms. A location in a well-known neighbourhood or an established shopping street will significantly improve your online visibility.
We recommend that you analyse the competitive situation in your catchment area carefully. A certain amount of competition signals a functioning market, while oversupply makes it difficult to build up a patient base. You can find the ideal balance through professional market analyses, which we carry out as standard at Leanorthodontics.
Optimal orthodontic location planning for long-term success
Long-term success requires forward-looking orthodontic location planning that goes beyond the first few years. Urban development plans, planned infrastructure projects and demographic trends have a significant impact on the attractiveness of your location. A location that is ideal today may lose or gain value due to changes in the surrounding area.
The flexibility of your practice premises plays a key role in this. Growing patient numbers may require expansion or redesign.
When choosing a location, you should therefore consider possible expansion options. At the same time, rental conditions must remain predictable in the long term.
Our experience shows that orthodontists with solid location planning run their practices significantly more profitably after five years than colleagues without strategic preparation. The investment in professional orthodontic location planning typically pays for itself in the second financial year through higher patient numbers and optimised operating costs.
Why you should not skimp on location selection
Superficial location planning causes significantly higher costs in the long term than a thorough analysis in advance. Wrong decisions regarding practice positioning can only be corrected later with considerable effort. Relocating a practice after a few years means not only financial losses, but also the loss of established patient relationships.
The costs of professional orthodontic location planning are nothing compared to the potential follow-up costs of a wrong decision. While a comprehensive location analysis costs a few thousand pounds, wrong decisions can add up to several hundred thousand pounds. This calculation takes into account lost revenue, additional marketing costs and possible relocation costs.
In addition, the choice of location has a significant impact on your work-life balance. An easily accessible location with sufficient parking reduces daily stress and enables more efficient workflows. These factors have a long-term impact on your satisfaction and the quality of patient care.
With Leanorthodontics you avoid costly mistakes when choosing a location
Our systematic approach to orthodontic location planning is based on proven analysis methods and years of practical experience. We support you with detailed market analyses, demographic evaluations and competitor assessments. We use modern data analysis tools and local market knowledge in equal measure.
The collaboration with Leanorthodontics begins in the early planning phase of setting up your practice. Together, we develop a requirements profile for your ideal location and evaluate potential properties based on objective criteria. This structured approach speeds up your decision-making process and minimises risks.
Our consulting approach takes your individual goals and financial possibilities into account. Not every orthodontist needs the most expensive location in the city centre. Often, less prominent locations with the right target group structure offer better prospects for success at lower investment costs. We are happy to share this insight with you.
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