AI in Orthodontics: The Future Of HealthCare Marketing
Artificial intelligence is offering useful insights into the future of healthcare. From enhancing diagnosis and treatment planning to providing customized care to patients, AI is transforming the shape of modern healthcare. But do you know that you can also optimize your healthcare marketing with AI? Smart algorithms designed with artificial intelligence and machine learning can help orthodontists expand their practice and open up new horizons of precision orthodontics. If you wish to increase your patient flow using technological advancements, this article is the best guide for you!
How Can AI Help In Orthodontic Marketing?
The main aim of every seller/service provider is to maximize output. Just like other industries, healthcare industry marketing works best when a targeted approach is opted for. When marketing to a potential customer (patient), it is important to know about his different aspects and requirements. This requires the collection and management of large volumes of patient data. Conventional methods of managing data are time-consuming and may kill the purpose of marketing (by delaying offers). As AI algorithms are masters in data management, quicker and superior levels of personal marketing can be achieved.
AI And Orthodontic Marketing
There are multiple ways in which AI can revolutionize marketing in orthodontics:
Patient Information And Insights
Obtaining patient insights is of pivotal importance in healthcare marketing. In conventional healthcare marketing, patient data was prepared with a lot of guesswork. However, AI changes this narrative by analyzing patient behaviors and preferences. Machine learning algorithms are developed from vast datasets and can identify behavioral patterns the human eye may overlook. Thus, using AI for the task can be beneficial. According to a study, AI helps proliferate information/data sources and designs advanced algorithms for targeted marketing.
AI systems can be used to analyze search patterns and social media interactions of users to know about preferences. These smart systems can monitor an individual’s interaction with online health content to create targeted campaigns. The latest research shows that social media is an integral component of modern-day healthcare promotion. Multidimensional healthcare facilities should be paired with social media and other forms of communication for practice promotion and career development.
Predictive Analysis
Machine learning and artificial intelligence algorithms are developed from extensive unsupervised learning which enables them to identify patterns in the provided data. Based on the provided data (and learned principles), AI can predict future changes with remarkable accuracy. This feature is most beneficial for orthodontists. As orthodontic treatment can evidently change the way a patient looks, orthodontists can predict future treatment improvements.
Doctors can use these predictions to offer consultations, and educational content and promote screenings for malocclusion. Early detection of disorders and malocclusions can save the patient from trouble.
Personalized Marketing Strategies
In old times, personalization of marketing was nearly impossible. However, in today’s world, the development of social network services like Facebook, Instagram, etc. allows marketers to acquire information about various products/services including health services. This information helps companies and sellers to run personalized marketing campaigns.
Personalized marketing message service is an important tool that significantly enhances customer engagement. A study showed that Persuasive Message Intelligence (PMI) service is a type of generative AI program that utilizes prominent Large Language Models (LLMs like ChatGPT, Llama, etc.) to generate marketing messages. With the use of AI, doctors can send personalized treatment plans and tips to patients (clear aligner patients).
Optimization Of Campaigns
The best feature of marketing with artificial intelligence is the ability to continuously optimize your marketing campaign. You can easily monitor your campaign performance in real time with AI programs. Moreover, artificial intelligence can make adjustments on the fly to get better outcomes. Advanced automated systems monitor the success of the launched campaign and if a particular message/claim is not resonating well with the target audience, AI will revamp it to get healthier engagement.
As the famous proverb is “Time is money”. The high level of optimization with AI removes the delays and lags in marketing campaigns that were previously present. Thus, there are no missed opportunities with AI.
Intelligent Automation
Marketing is a black hole that sucks in all investments of a healthcare provider. On the other hand, marketing budgets in healthcare are mostly tight. This is why most orthodontists seek to maximize output with minimal investment. Taking help from marketing professionals generally costs a lot. Luckily, AI automates repetitive tasks such as:
- Campaign management
- Campaign content designing/creation
- Patient segmentation
With this automation, you don’t need to hire a designer every time for the renewal of a campaign. The greatest advantage of this automation is the reduced need for human labor (and subsequently reduced cost) which allows you to allocate resources more efficiently. The low computing costs with AI make it an ideal way of healthcare marketing.
Stepping into the world of AI opens up numerous doors of success and automation but one major question stands i.e., ethical consideration of the system. AI surely provides useful information about the user but it is crucial to ensure patient safety and privacy as well. Thus, experts suggest that AI systems must be designed to comply with ethical regulatory authorities’ guidelines.
Final Word
Artificial intelligence is paving the way for a better future in healthcare and orthodontics. AI and machine learning (ML) lend a hand in enhancing the diagnosis and treatment plans. Moreover, the digitalization of the healthcare industry can help orthodontists expand their businesses through good advertising. As AI and ML algorithms are capable of collecting, and managing large data and identifying trends/patterns from datasets, marketing with AI is top-notch.
It has been observed that AI algorithms do a great job of collecting substantial amounts of data from social media platforms. Thus, they provide meaningful insights about patient preferences. AI’s ability to provide a predictive analysis enables orthodontists to offer pre-emptive consultations and promotional educational content.
As AI is at the forefront of the revolution, it offers personalized marketing strategies (using LLMs) and the best thing is that you can optimize the campaigns in real time. Intelligent automation of campaigns helps save costs too.
References
- Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, 119-132.
- Farsi, D. (2021). Social media and health care, part I: literature review of social media use by health care providers. Journal of medical internet research, 23(4), e23205.
- Lee, G. H., Lee, K. J., Jeong, B., & Kim, T. K. (2024). Developing Personalized Marketing Service Using Generative AI. IEEE Access.
- Kumar, P., Dwivedi, Y. K., & Anand, A. (2023). Responsible artificial intelligence (AI) for value formation and market performance in healthcare: The mediating role of patient’s cognitive engagement. Information Systems Frontiers, 25(6), 2197-2220.
- Huang, M. H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49, 30-50.